SEO Agency
for Lawyers
We are an SEO agency for lawyers based in North Vancouver. If you run a law firm and want more people to find you and get in touch from Google Maps, Google search and AI tools like ChatGPT, we can do the SEO for you: your Google profile, your website pages and the technical side, all in plain English. Nothing is published until you approve it, and everything we build stays in your firm’s name.
Everything
No Jargon
Local SEO for Lawyers: What We Do for Your Firm
People look for a lawyer in three places, so we work in all three. We start where your audit shows the biggest gap, including your Google Business Profile and AI search.
On Google Maps
- We set up your Google Business Profile and pick the category that fits your main area of law (Google calls these “attorney” categories)
- We help you ask your happy clients for Google reviews, in a simple and honest way
- We make sure your firm’s name, address and phone number are the same everywhere, including your Law Society listing
On Your Website
- We build one page for each area of law you practise
- We make your pages fast on a phone, with a call button and a short contact form
- We fix the technical problems that stop Google from reading your site properly
- We write everything in plain English, and nothing goes live until you approve it
In AI Answers
- We write clear answers to the questions your clients ask, so tools like ChatGPT and Google’s AI Overviews can quote your firm
- We keep the facts about your firm the same everywhere AI tools look
- We send you a short monthly report in plain English on your rankings and traffic
SEO for Your Practice Area
Whatever area of law you practise, we can do your SEO specifically for it. Here is how that looks for four common ones.
SEO for Family Lawyers
If you're a family lawyer, we build your SEO around family law: pages that answer the questions people ask about separation, child support and dividing property, and a Google Maps listing that puts your firm in front of them.
SEO for Divorce Lawyers
If you're a divorce lawyer, we build your SEO around divorce: clear pages that explain the process, the costs and how long it takes, and a Google Maps listing with recent reviews.
SEO for Criminal Defence Lawyers
If you work in criminal law, we can do your SEO specifically for your practice. We use the words people in Canada use when they look for a criminal lawyer, so they find you faster on Google and trust you more because you speak their language. That's how our SEO for criminal defense lawyers works.
SEO for Personal Injury Lawyers
If you're a personal injury lawyer, we build your SEO around injury cases: one clear page for each type of case, real client reviews on your Google profile, and honest answers to the questions people have about fees.
Do you practise immigration, real estate, wills and estates, employment or business law? We can do the same for those areas too.
SEO Marketing for Lawyers: How We Work
You approve every step.
Audit
Within 7 business days
We look at your website, your Google profile and your local market, and send you a written audit.
Plan
By practice area
Together we decide which areas of law and which cities matter most to you, and what we do first.
Build and approve
Plain-English drafts
We write your pages and profile updates. Nothing goes live until you approve it.
Report
Every month
You get a short report in plain English on your rankings, your traffic and the work we did.
Our SEO Company for Lawyers: Four Commitments
These are the commitments we give you.
Accounts in your firm's name
Your website, domain, Google Business Profile, Search Console and Analytics belong to the firm and use your email. We hold access only while we work together.
Confidentiality
We keep everything we see in your website, Search Console and Analytics data private.
You approve everything
We write your pages in plain English. Nothing is published until you have read it and approved it, and we don't give legal advice.
Marketing your Law Society would allow
We write without “best” or “#1”, without “specialist” unless you're certified, and with past results only next to the statement your rules require (see the Model Code).
Lawyer in Toronto, Calgary or Vancouver? We Can Help
We're based in North Vancouver and we meet by video call. If your firm is in Toronto, Calgary, Vancouver or anywhere else, we can do the SEO for your law firm's website. Looking for SEO for lawyers in Toronto or SEO for lawyers in Calgary? We work the same way wherever you are.
Wherever Your Firm Is
- We’re in North Vancouver and we meet by video call, so your firm can be anywhere.
Your Area of Law
- We plan the work around the areas of law you practise, with one page for each.
Your Clients' Words
- We write in the words your clients use, and we ask which languages your team speaks, since many people search in their first language.
In Our Clients' Words
We've worked with many clients over the years. Here is what two of them say.
I have an Optometry clinic and marketing is not my strong point. I worked with Mona and Saman to use the CDAP grant I received. Things went very smoothly, they spoke with me about my goals and came up with a great plan then executed the plan shortly after. Highly recommend for any SEO or social media / google ads you may want to do.
Kidz Venture Group is so thankful for Polar Bear, the team has been supporting us since we started in 2011… Always available and never cease to amaze me with how they are always on top of what is new in the market, always in line with our budget, helping us meet targets…
Request an SEO Audit for Your Firm
Tell us about your firm. We'll send your written audit within 7 business days, and we can walk you through it on a call if you'd like.
What happens next
- We look at your website, your Google profile and your local market.
- Within 7 business days, the written audit arrives by email.
- If you want, we go through it together on a short call.
Your details stay confidential and are used only for your audit.
“They took the time to explain every point of the audit to me, in a way I could understand it (I'm not very tech savvy!)…”
Questions Law Firms Ask Us
What will Polar Bear do for my law firm?
We get your firm to show up in Google Maps for the areas of law you want. We build pages that answer what your future clients are worried about, and we make sure AI tools and online directories describe your firm correctly. We explain each step before we take it.
How much does SEO cost with Polar Bear?
It depends mostly on how many areas of law you want to be found for and how busy your city is. One family lawyer in a small town needs far less than a personal injury firm in Toronto. We price after the audit.
How long before I see consultation requests?
Fixes to your Google profile and your pages can start to show within weeks. Busy cities and busy areas of law, like personal injury, can take several months. Your audit gives you a realistic estimate for your market.
Should my firm spend on SEO or Google Ads?
Clicks on legal ads are among the most expensive on Google, so ads get costly quickly, but they work from day one. SEO is slower and keeps paying off. Many firms do both, and we manage Google Ads too.
Can you help us get more Google reviews?
Yes. We help you ask your happy clients for reviews in a simple, honest way, and we never suggest offering anything in return. When you reply to a review, never confirm that the person was your client or mention their case. Client confidentiality applies online too.
What about AI search, like ChatGPT?
We write clear answers to the questions your clients ask and keep the facts about your firm the same across the web, so tools like ChatGPT and Google's AI Overviews can quote you. This is part of our AEO and GEO work.
Do you offer SEO services for attorneys?
Yes. In Canada the word is “lawyer”, so that's the word we use, but it's the same job. As an SEO agency for attorneys and lawyers, we build SEO for attorneys around how people in Canada look for legal help, so we don't write with US wording.
How will I know the SEO is working?
Our monthly report covers rankings and traffic for the searches in your plan. The clearest measure of new business is your own intake: ask every new client how they found you, and you'll see which searches bring consultations.
Can you do SEO for my firm if we're not in B.C.?
Yes. We're in North Vancouver and we meet by video call, so your firm can be in Toronto, Calgary or anywhere else in Canada.
Be the Firm They Call.